Profit per sale
Training 915 minutesprofit per sale
You are 29 and run a small T-shirt print shop. A shirt sells for $20, about 150 orders a month. The till looks busy, yet little is left by month end.
Training goal: Find out what one shirt really earns
▶ Play this trainingSituation
- $12: price minus blank and ink
- $10: price minus every per-shirt cost
- $20: that is what the customer pays
- $1,200 ÷ $20 = 60 shirts
- Load $8 of overhead into each: cost is $18
- $1,200 ÷ $10 = 120 shirts
- Take it: $4 a shirt, that is +$400
- Decline: $14 is below the $18 cost
- Take it and drop the price to $14 for all
- Run it: more orders, more profit
- Test one week for $75, count the orders
- Also cut the current ads to save
- Nothing: a dollar changes little
- Raise the shirt price to $21
- Find a $6 supplier, check 10 blanks first
What you will learn
- Profit per sale = price minus every per-unit cost
- Break-even = fixed costs ÷ margin per unit
- Judge ads and discounts by margin, not revenue
Your real-life step
Take your main product or service. Write down its price and every per-unit cost, then divide monthly fixed costs by that margin.
Questions and answers
How do I calculate profit per sale?
Subtract every variable cost per unit from the price: materials, packaging, fees, piece-rate pay. What remains is the contribution margin.
How do I calculate the break-even point?
Divide monthly fixed costs by the margin per sale. With $1,200 of costs and a $10 margin, you need 120 sales a month.
What is the difference between fixed and variable costs?
Variable costs grow with each sale: materials, packaging, fees. Fixed costs stay the same at any volume: rent, leases, salaried staff.
More trainings in this module
- Raising prices without losing customers
- Test your idea before you spend
- Grow fast or stay profitable
- Hire or automate?
- Risk you can afford
- One priority
Numbers are illustrative. A game, not financial advice.